Chatbot Marketing: Your Guide to Using Marketing Bots + FAQ

Chatbots are software that uses AI to converse with humans, making them a primary method automating your messaging. Chatbots work by processing user questions and offering answers in a chat and text interface. If you want your customers to get the support they need from your bots, don’t overcomplicate things.

Having active and available chat can entice customers to make their inquiries through chat instead of going through lengths in using other methods. This is possible due to chat now becoming a ubiquitous and more convenient channel for communication. Sarah is interested in purchasing the widget but wants to compare it with another model before making a decision. WidgetGuide recognizes Sarah’s interest and offers to help her compare the widget with a similar model.

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Customers don’t always know where to go to find the information they’re seeking. By asking a series of qualifying questions, you can route users to the best place for them to find the information they want. This may also include support beyond sales such as delivery tracking and refunds. Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages.

You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead. While chatbots are known for answering questions and offering preprogrammed responses, that doesn’t mean you can’t take an active role in the conversation. By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors. During the conversation, your marketing chatbots can collect visitors’ names, contact details, and interests. Other data that you can collect for analysis is about the bot’s performance and efficiency.

Multi-language support

When they get answers quickly, they’re more likely to purchase products because they don’t have questions holding them back. If you have a new product launch or want to push something specific, you can set up an automated chatbot message for when users visit your website. Not to be confused with robots, chatbots provide an effective way for brands to engage with users 24/7 ​​– even when your team’s technically off the clock. At the end of the day, the way you leverage your chatbots should help make your buyers’ lives easier. So when you’re marketing with chatbots, you need to keep your website visitors’ intent in mind, be transparent, and make sure that every conversation is timely. Chatbots allow you to serve up personalized experiences to all your site visitors, whether they’re visiting your website for the first time or they’ve been a customer for years.

Find the easiest-to-use chatbots to see the one that’s best for your company’s needs. If you’re looking to implement chatbots into your marketing strategy, but not sure where to begin, keep reading to discover 6 innovative ways to use chatbots for marketing. At the same time, your chatbot should still sound conversational.

After all, a team of conversational marketers might have hundreds of sequences (or playbooks) running at the same time. Despite popular belief, you don’t need to be a technical wizard or programmer to get started with social bots. Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them.

• A huge part of that was to improve their customer support system.
• According to a survey conducted by Oracle, around 80% of businesses would want to employ a chatbot of some form by 2020.
• Suggested readingLearn how to write a warm welcome message to the clients and find out more about chatbot personality from our research.
• By asking a series of qualifying questions, you can route users to the best place for them to find the information they want.
• As the Head of Digital Marketing at Master of Code Global, I’ve seen firsthand the transformative power of conversational marketing strategy for diverse industries.

Also, if you need robust reporting capabilities, this chatbot isn’t for you. Chatfuel has a visual interface that’s aesthetically pleasing AND useful, unlike your ex. The front-end has customizable components so you can mold it to better serve your customers. Heyday easily integrates with all of your apps — from Salesforce to Instagram and Facebook Messenger.

Expand Your Chat Support Team

Additionally, you’ll gain access to detailed reporting, robust team collaboration capabilities, and an exhaustive training history. Furthermore, the Team Plan provides custom integrations and an extensive support package. You can initially benefit from a 14-day trial to understand its offerings better. Simply select your desired platform, then decide between constructing your chatbot from scratch or using an easy-to-use no-code tool. Continue refining and testing your chatbot until its performance attains your desired standard. AI is intelligent, but sometimes, it might not fully grasp your customers’ needs.

But, what we’re most excited about is how this can stop us from self-diagnosing on WebMD. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. But, they needed to somehow bring the in-person experience into peoples’ homes, remotely. You don’t have to pay an employee a salary to take care of something a machine will do for you. Gorgias is pretty focused on eCommerce clientele — if your organization isn’t fully eCommerce, it might be best to look elsewhere.

The best social media marketing app, influencer marketing management platform & link in bio tool. You can also create chatbot playbooks that are designed exclusively for your target accounts. The most successful chatbot marketers are the ones who see chatbots as a channel, not just a tool.

Beyond a space to receive news and discuss the latest in entertainment, Twitter is an excellent source for brands to deliver valuable information to users. The right chatbot type for your brand or business will depend on your unique requirements, goals, and budget. For the best results, start how to use chatbot for marketing by automating triggers for your leads that are ready to buy. This will give you some immediate uplift while also giving you more insight into which audiences you can target with a self-serve buying experience. They talk like humans, tell jokes, and delight your buyers and customers.

Plus, we showcase top-notch examples and best practices to help you make the most of your chatbot software. And like most bots, we provide our customers with the option to speak directly to one of the lovely humans on our support team. For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep.

Have you encountered a chatbot in place of a human customer service representative (CSR) on a… Want to read more about chatbots and how they can impact your company? Check out our guide on Facebook chatbots to help you navigate the world of automated communication. Either way, the chatbot can provide the customer with easy access to sharing reviews, photos, videos, and text-based feedback to expedite the process.

Each weekly vote earned viewers an entry into the grand prize drawing for the Super Rig. On Kik, the beauty bot asks users to take a quiz so they can provide recommendations based on their preferences. If a user wants to purchase a product, they are redirected to the mobile site or Sephora. The bot allows customers to place orders and customize their pizzas all within the chat, making it a cinch to buy your favorite pie.